Modern men are increasingly defining their identity and masculinity through their physical appearance and fashion choices rather than just their jobs.

Historically, society judged men almost entirely by their occupations. Today, a new and highly flexible version of masculinity has emerged, especially among younger generations. Men are spending twice as much on grooming and using fashion to express their inner selves. Many are now happily blending traditional gender boundaries by wearing fabrics and styles that society once labeled as strictly feminine.