The brain itself operates as a prediction machine that constantly tries to anticipate incoming information.

It is not just search engines that 'search you back' by predicting your moves. Your own brain does the exact same thing. Scientists show that our brains are prediction machines. They do not just wait for sensory inputs like sight or sound. Instead, they constantly guess what is about to happen next to save energy. When you feel like a search engine is anticipating you, you are seeing a digital version of your brain's own shortcut system.