From: Who Watches the Six Nations? The Surprising Mix of Rugby Fans in the UK

How do advertisements change based on who is watching?

Next time you watch a Six Nations match, pay close attention to the commercial breaks. You will see luxury cars, premium watches, and financial services. This is a real-life lesson in how companies target different social classes. It shows you exactly who the TV channels think is sitting on the sofa.

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Compare the adverts during a Six Nations rugby match with those during a Premier League football match to see the difference in target audiences.

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What else is in this exploration

3 evidence blocks2 perspectives3 visualizations8 media resources10 rabbit holes

evidence

In Wales, rugby viewing crosses all class barriers, unlike in England.

evidence

Nearly 40% of the Six Nations TV audience in the UK is female.

evidence

Rugby fans in the UK are generally wealthier than the average sports fan.

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Who Watches the Six Nations? The Surprising Mix of Rugby Fans in the UK

Evidence, perspectives, rabbit holes, and more