Does your search history truly reflect who you are?

The algorithm builds a digital version of you based on random clicks and quick searches. This digital twin might not match your real, complex self.

Take five minutes to clear your search history or use a non-tracking search engine for a day.

What else is in this exploration

3 evidence blocks3 perspectives2 visualizations5 media resources4 rabbit holes

evidence

Modern search engines try to guess your actual question from just a single word.

evidence

The brain itself operates as a prediction machine that constantly tries to anticipate incoming in...

evidence

Users sometimes find mysterious searches in their history that they never actually typed.