Consistent posting behavior over a multi-week period yields significantly higher engagement per post than irregular posting.

A study by Buffer analyzed over 100,000 users over a 26-week period. The results were striking. Creators who posted during 20 or more weeks of that window saw around 450% more engagement on each post compared to those who only posted for four weeks or fewer. It seems the algorithm, much like nature, rewards the steady, predictable heartbeat of regular presence rather than the chaotic, fleeting burst of sporadic activity.