AI search optimisation aims to increase how often AI systems reference and recommend a website.

Traditional SEO mainly seeks stronger positions in search results. AI search optimisation adds another goal: visibility inside answers produced by systems such as ChatGPT, Google AI Overviews, and Perplexity. The work focuses on making information discoverable, understandable, and trustworthy enough for an AI system to retrieve, summarise, and cite. In practice, visibility becomes more than a ranking number; it becomes a question of presence within an answer.